Analysis
The three pillars of FemTech success: #1 Inclusivity
In a series of articles outlining the three pillars of our FemTech philosophy, Jessica Platt and Martha Hodgson discuss the first: Inclusivity.
Tag: Consumer Healthcare
Case Study
‘Crescendo’ flexible vibrator
When Crescendo’s route to launch looked blocked by quality issues at manufacture, our rapid iteration of the vibrator’s sheath design cleared the way, enabling MysteryVibe to fulfil their first orders for investor-customers.
Case Study
New kitchen knife range for US market entry
The US market for home kitchen knives is dominated by a handful of brands. When DKB Household wanted to enter it, they challenged us to innovate in this mature product category.
Analysis
The chance to create the world’s first prescription electronic cigarette
What should we make of the Medicines and Healthcare products Regulatory Agency (MHRA) updating its guidance for licensing e-cigarettes as medicinal products?
Analysis
The lockdown beauty trends here to stay
Lockdowns, video calls and masks dramatically altered our relationship with beauty. Meanwhile, COVID-19 restrictions shook up how we bought cosmetics and skincare.
Analysis
Realizing the potential of FemTech – your questions answered
From how FemTech should handle the Internet of Things, to where it could fix its attention in the future, we answer questions sparked by our webinar, ‘Realizing the potential of FemTech’
Case Study
A novel wearable that saves lives
In an intense disaster or battlefield scenario, correctly identifying which victim to treat first can be a matter of life or death, so we created a specialised wearable monitor. The device won the prestigious ‘Best of the Best’ Red Dot award.
Analysis
Incisive action: Cutting the carbon footprint in surgery
Hear us out: the pandemic has stretched world health services to their limits, but it may also be paving the way toward a greener future for healthcare.
Case Study
Digital sports tracking system to enhance the customer experience.
The cost effective system provides live horse racing data to smart phone betting apps. With infrastructure installed in 38 racetracks across the US and UK and with over 27,000 races broadcast, it is creating a growing business for our client.
Case Study
High-performance heart monitor for equine sport
We helped develop a new heart monitor to allow vets and trainers to accurately assess sport horses and spot anomalies that might indicate problems. It is now used all over the world to improve welfare in both training and in international competitions.
Case Study
Low pain lancing system for diabetics
The aim was to disrupt the diagnostics market with a lancing system that would significantly improve the patient’s experience. Our development and regulatory teams helped our client launch the first FDA & CE approved device for fully automated, virtually pain-free lancing.
Analysis
The big cover up; designing masks for a pandemic world, and living with a new normal
With potential for face masks to become a new social norm, Ben looks at some of the complexities design needs to answer.